The new style G-SHOCK
The very first G-SHOCK — the DW-5000 — debuted in 1983. Its timeless design, perfected right from the beginning, was born of a pursuit of the ultimate toughness eschewing all hints of the extraneous.
A design concept soon inherited by the first analog G-SHOCK model — the AW-500 — released in 1989. This concept was realized with a rock-solid design that looked almost like it was carved out of a single block of resin, removing everything non-essential.
2019: The GA-2100
The first GA-2100 watch was introduced in 2019, expanding the possibilities of toughness and analog style. Heir to the DW-5000 and AW-500’s conceptual design frameworks, it leveraged the latest technologies to capture the essence of their identities in a new physical form. This meant nothing short of creating a new standard-bearer for G-SHOCK, re-envisioned from the vantage point of the brand’s beginnings, now some 30 years after the AW-500’s debut.
New Technologies, New Design
The development concept: slim and compact. The determination to eschew the extraneous realized not just in design, but in size as well. It took revolutionary new technologies — from the thin module to the Carbon Core Guard structure — to achieve this. Distilling the very essence of the original DW-5000 design, the watch introduces a reconstructed form that is sure to integrate smoothly with contemporary lifestyles and fashion.
Paris, Hamburg, New York and Shanghai... impressions gathered from points all around the globe informed the design work. Countless sketches were made, and designs drawn and reviewed in a process of painstaking trial and error. At last a new watch was born, featuring a minimalist design with an octagonal bezel.
This was no design merely pursuing simplicity. The designers’ intent inspires the GA-2100 down to the finest details, like dimensional dial and index. The monochromatic color scheme features an optimized combination of hues hand-selected from a range of color charts.
With pride in its unchanging form, the G-SHOCK mission is one of continuous advancement, always transcending the times, conventional wisdom, and the limits of imagination. With a toughness emblematic of the new era, the GA-2100 has arrived.