The creation of the G-SHOCK models for the Seven Lucky Gods was broken into two major stages. The first was the design of the watches. Rather than creating images that depicted the gods directly, the design focused on drawing connections to the seven gods’ characteristics and origins for the motifs and decorations on the watches. The second stage was the package design. The design for the packaging involved illustrations of children enjoying active sports and other activities supported by the G-SHOCK brand alongside the Seven Lucky Gods. The expression of the gods watching over the children is quite impressive.