Under the theme of "Love the Sea and the Earth,"
G-SHOCK and BABY-G will be supporting various environmental groups
by producing collaborative models.
WILDLIFE PROMISING is a certified NPO that tackles issues related to wildlife conservation and coexistence among wildlife and people in Africa. The organization currently focuses on wild leopards living in the east African country of Kenya. Conservation ecology studies are conducted around Nairobi, in the Maasai Mara National Reserve, and in northern Kenya, looking at interaction between wild animals and human beings. Based on this academic research, the group seeks to create a better living environment for both wildlife and people by carrying out social action and conservation activities.