Origin and Evolution
The concept of toughness in a watch was pioneered by G-SHOCK. Six years after the advent of the first G-SHOCK ever, the AW-500 made its debut. This historic moment paved the way for every analog G-SHOCK since. It was also marked the upending of the conventional “G-SHOCK = digital” mindset. Presenting expanded possibilities in design and technology, this analog DNA has been inherited over the years by a range of different models.
Now, in 2020, after the passage of 30 years, the analog models’ origin presents a new evolution in unchanged form with the resin AW-500E and the metal AWM-500. These are no mere reissues. These watches of toughness stand as heirs to their origin while delivering new evolution all their own. With creativity and innovation, the G-SHOCK never ceases to take it higher.
G-SHOCK FIRST ANALOG
Simple & Minimal
While inheriting the shock-resistant structure of the G-SHOCK, the AW-500 features extreme streamlining in its sweeping pursuit of the essence of toughness. With its embodiment of this universal concept, the model achieves a design still vivid now after 30 years.
With a case design seemingly carved from a block of resin, the watch adopts a perfect circle motif—a form primal and fundamental. Guards are shaped so as to hide the buttons when viewed from the front.
Variant Hand Shapes
The AW-500’s minute hand takes the shape of an arrow with holes, while the hour hand features a framed form. With its emphasis of the hour and minute hands’ sense of presence even when they overlap, the watch’s characteristic arrow design functions to accent the dial design.
The AW-500 offers a unique dial presentation all its own, fulfilling the G-SHOCK’s promise of 200-meter water resistance and drawing on inspiration from diver’s watch design with a layout featuring a triangular marker and minute-displaying index.