“Jump into the tough world of the street!”

G-SHOCK 35TH ANNIVERSARY SHOCK THE WORLD SHANGHAI
held in China

The G-SHOCK 35th Anniversary SHOCK THE WORLD Shanghai event was held on January 10 at the newly completed Jing'an Sports Center in Shanghai.

This was a rare mixed culture event that brought together the four cultural streams of sport, music, art and fashion under the banner of “toughness”, the keyword of the G-SHOCK identity. The entrance hall to the venue at the Shanghai Jing'an Sports Center was decked out in a G-SHOCK theme and packed with an enormous crowd of guests.

G-SHOCK 35TH ANNIVERSARY SHOCK THE WORLD SHANGHAI

G-SHOCK 35TH ANNIVERSARY SHOCK THE WORLD SHANGHAI opening

The press conference introduced the media to a range of new products planned in China for worldwide release, including the “celestial guardian” (Four Gods) model and the NIGO×K.IBE 35th anniversary models.

The evening events included street sports battles involving skateboards, BMX bikes and dance-offs, as well as live performances by rap artists recognized as megastars in the Chinese-speaking world. Evoking the G-SHOCK world view, their powerful performances lit up the venue and entranced the huge audience.