Known for the Merlion and the Raffles Hotel, Singapore consists of 63 islands located off the southern tip of Southeast Asia's Malay Peninsula. This international hot-spot continues to enjoy rapid economic growth and has recently seen the opening of both a theme park and casino, as well as the holding of F-1 events, as part of its efforts to create a resort haven.
G-SHOCK is enormously popular in Singapore as well. On the day of the event, reporters from more than 100 companies gathered at ZOUK VELVET UNDERGROUND, which served as the venue. The press conference began at 1:30pm and included an appearance by Father of G-SHOCK, Kikuo Ibe, who shared the untold story of G-SHOCK's development. Then, there was a talk session with the musician JJ Lin, who has his own popular Singapore street brand, SMUDGE, and has also released a G-SHOCK collaboration watch, and Noriaki Endo, designer of Japan's leading street brand, DEVILOCK. The creative design team :phunk, which has worked on projects for famous global brands and has also created a collaboration watch with G-SHOCK, made an appearance as well. Together with Radio DJ Rosalyn Lee, who served as the moderator, :phunk members talked passionately to reporters about G-SHOCK's incredible design and functionality. Members of the audience ahhed over how strongly :phunk members and Rosalyn Lee felt about G-SHOCK.
Four hours after the press conference ended, ZOUK VELVET UNDERGROUND geared up once again for the one-night-only party. Young people from all over Singapore who'd heard about the event descended on the club, completely filling up the sprawling below-ground floor almost as soon as the doors opened. The night featured on-stage performances by the hip-hop band, Chou Pi Jiang, leading R&B singer, Alicia Pan, and winner of numerous break-dance competitions, Yoshi. All of the artists are enormously popular with Singapore's younger crowd and the event was a huge success. The party continued late into the night and the cheering never ceased.