This time, the SHOCK THE WORLD TOUR was held on a scale never seen before in a building with a fashionable exterior located in the center of Medellin. At the press conference held before the party, 42 media companies attended, as well as people from other South American regions, and the degree of attention it got was tremendous. The party was pumped up by performances of DJ E FUSION and artists such as SHAKO, and the event fused the worldview of G-SHOCK with skating, graffiti art, and dance. The future South America X G-SHOCK will be something to keep watching.