LOGAN is a high-profile creative team that's worked on a succession of projects for world-renowned companies. With offices and a studio in California's Venice Beach, LOGAN dedicates each day to its creative work. G-SHOCK has teamed with LOGAN to produce videos and advertising. The resulting works beautifully capture G-SHOCK's toughness and worldview of culture.

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This live-action video deals with drop impacts to capture G-SHOCK's toughness. Various approaches were tried during production, including having a stuntman repeatedly subject the watch to drop impacts from a height of 10 feet. The action was recorded at 1000 frames-per-second using a high-speed Phantom Camera.

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The 3 visuals respectively portray G-SHOCK in terms of culture and action sports, its music scene roots, and as a heaven that portends the future. The watch is interpreted abstractly, perfecting an innovative and cool design worthy of G-SHOCK. While the works seek to combine elements of the future, they also have a human touch.

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PROFILE

Based in California, LOGAN is currently the hottest creative team. LOGAN was formed in 2000 with Alex, the owner, Ben, the creative director and Kevin, the manager, leading the show. Taking their cue from the innovative film Logan's Run, which introduced motion-graphic and live-action design elements, they have attracted the attention of the promotion industry. Their sense of design and commercial balance, innovative ideas, and friendly personalities have captured the hearts of major clients from around the world. Their work includes projects for iPod Shuffle, Xbox, NIKE, and the BBC. more