LOGAN is the directorial pseudonym for the designers Alexei Tylevich and Ben Conrad. It also is the name for the design and production company they established in Los Angeles in 2000. They have since directed numerous music videos and commercials. Logan has been named among the 10 Directors to Watch by Boards magazine and both Tylevich and Conrad have been recipients of numerous awards. Alexei was named one of the "20 people bringing 21st century Hollywood to life" by Wired magazine, and recognized as one of the top 40 designers by I.D. magazine.