G-SHOCK has a high level of popularity in Europe. A party was held at the Berlin G-SHOCK store to mark its thirtieth anniversary in 2013. G-SHOCKs decorated the walls inside, making it look like a modern interior shop, while Jazzanova DJ Set had designed the place with his own unique brand of music. The venue was further brought to prominence by the presence of fashion designer Patrick Mohr, musician Tyron Ricketts and many other actors among the 250+ guests. The party received attention from all over Europe with such events as live painting by the most well-known graffiti artist in Europe, Mode 2, right above the front window of the shop.