ABSOLUTE TOUGHNESS

A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance.

These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure.

The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch".

Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure.

Today, G-SHOCKcontinues to take up challenges beyond the limits of time and common sense.

HISTORY

1981
“PROJECT TEAM Tough” set up
1983
Birth of first generation G-SHOCK DW-5000C
2010
Total number shipped worldwide exceeds 50 million
2012
Birth of GW-A1000
featuring TRIPLE G RESIST & SMART ACCESS

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